Even in a competitive real estate market like Toronto, buying temperature still matters. While general listing scarcity may help most properties sell quickly, it’s a buyer’s emotional connection to your home that will help you net the maximum dollar amount at offering.
As with Breitling watches, Louis Vitton bags, and Callaway golf clubs, most people appreciate finely made goods, and are willing to pay a premium for the good stuff. When it comes to your home, often one of the few things prospective buyers will actually touch is your front entry door. A solid-feeling, precisely-installed door conveys a plethora of information to our reptilian brains, kindling our desires for quality, comfort, security, and even belongingness and permanence.
Imagine the difference in feel between a big box store’s foam-core steel door, tinny and light, and the solidity and heft of a solid-core wooden door. Which one suggests a property is worth a million dollars or more? Which one reminds us of hallowed institutions of education, religion, or government? The solid, heavy one suggests permanence and longevity, both things that visitors to a home will appreciate, and that buyers are willing to pay for.
There’s a line from the movie Jurassic Park where the park’s lawyer asks a kid holding some state-of-the-art night vision goggles “Are they heavy?” to which the kid replies “Yeah!” The lawyer – later eaten by a T-Rex – then says “Well, then, they’re expensive, put them back!” If you want your home to feel expensive, make sure your front door is up to the task.
Thankfully, expensive-feeling doors don’t have to cost a fortune, with GEM Windows & Doors’ modern fiberglass composite offerings that offer the heft and look of wood, with the lower cost and precision construction of modern fiberglass. If you’re selling your home, or you just want it to feel like a high-quality, custom-made house, come visit our Queensway showroom and see for yourself what a difference a great door can make.